Business systems engineering for the UK, US, Australia and Canada
MasterKey Labs is a business systems engineering company in Indore, India, that works with businesses in the UK, the US, Australia and Canada, delivered remotely from Indore. We connect the tools a business already runs on and automate the manual work between them.
MasterKey Labs, international
- Based in
- Indore, Madhya Pradesh, India
- Works with
- Businesses in the UK, US, Australia and Canada, remotely
- Time difference
- Set out market by market below
How does working together run from Indore?
Work is delivered remotely from Indore, against a written specification, with a demo every week. An NDA is signed before any operational data, credential or code is shared.
United Kingdom
India is 5 h 30 min ahead, 4 h 30 min in British Summer Time: 9 am in the UK is 2:30 pm in India (1:30 pm in summer).
United States
India is 10 h 30 min ahead of US Eastern time and 13 h 30 min ahead of Pacific, an hour less during US daylight saving.
Canada
The same as the US: India is 10 h 30 min ahead of Eastern time and 13 h 30 min ahead of Pacific, an hour less in summer.
Australia
Australian Eastern time is 4 h 30 min ahead of India (5 h 30 min with daylight saving); Western Australia is 2 h 30 min ahead.
The engagement: Diagnose, Blueprint, Build, Launch, Improve. How an engagement works
Which tools and sectors does it cover?
Make your tools communicate instead of making people do it.
- HubSpot
- Google Workspace & Sheets
- Gmail / Outlook
- Stripe
- Twilio
Also: Exceptions routed to a person on Slack, WhatsApp or Teams; local inference via Ollama / vLLM where data cannot leave premises.
The sector matters less than the fit: work growing faster than the systems behind it, and people re-entering the same data in three places.
Questions from the UK, US, Australia and Canada.
Do you work with businesses in the UK, US, Australia and Canada?
Yes. MasterKey Labs is based in Indore, Madhya Pradesh, India, and works with growing businesses across India and internationally, the UK, the US, Australia and Canada included. Work is delivered remotely from Indore. To start, message +91 91790 09007 on WhatsApp, write to iaadilnoor@gmail.com, or run the free business check first: it takes about a minute and needs no technical knowledge.
How is work priced outside India?
It depends on what the diagnostic finds. The Blueprint states what the work will cost before anything is built. Final scope is quoted against the Functional Specification Document, agreed at the Blueprint step before anything is built.
Who owns the code, and how is our data protected?
You do. Code, designs and workflow blueprints transfer to you on final payment. No lock-in, no licence-back. An NDA is signed before any operational data, credential or code is shared. Custom builds are governed by separate master service agreements signed directly with MasterKey Labs.
Cross-border work, under NDA.
Client names are withheld under NDA, and each case is listed by territory. This one is an exporter’s, listed as India / global.
Measured in the engagementEstimated or projected
India / global
Heavy earthmoving equipment & capital goods exporter
- Market evaluation
- 3–6 months to 2–4 weeks
- Year-one export pipeline
- $2M+ projected
- Compliance
- Ad-hoc legal research replaced by automated vetting
The problem and what was built
The problem
Three to six months went into each target country by hand — import regulation, statutory certification, freight partners. High-value infrastructure tenders across Africa, South-East Asia and the GCC were missed because the compliance path was never mapped before the deadline.
What was built
- A market intelligence system tracking infrastructure spending and import tenders across 40+ countries
- An export compliance rules engine covering CE, GCC Conformity and SASO certification, HS codes and vetted bonded freight
- Corridor identification routing high-probability export opportunities into the sales pipeline
What should you
fix first?
Tell us how your business works today. We’ll help you identify the first problem worth solving.
Five questions, about a minute
Free · 30 minutes · on WhatsApp with Aadil